Keila
Hackebeil
she/her
Brand Manager | Global Communicator | Creative Ideator
About Me
Hi, I'm Keila! Welcome to my portfolio!
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My journey as a storyteller has taken me through the entertainment, sports, publishing, and gaming industries.
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With each experience, I have strived to become a versatile professional, constantly seeking new ways to breathe life into my work. From being a forward-thinking communications leader to crafting tales across various mediums, I embrace every industry experience with an open, limitless mindset.
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I hope to step into a role that prioritizes creativity in entertainment while pushing boundaries and fostering collaboration, aiming to make an impact through unique experiences that resonate with global audiences.
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**This website supports the Oxford comma!**
Work Experience Highlights
Disney Games Group, The Walt Disney Company
Brand Relations
June 2024 - Present
Uphold brand guidelines for content and stakeholder reviews by coordinating project timelines and resources to ensure timely and efficient delivery of gaming assets.
The Agency
Creative Department Manager
Oct. 2023 - May 2024
Lead creative department by resourcing members, teaching workshops, and fostering community among copywriters specifically as they embark on working with high-profile clients in the advertising industry.
Florida Spirit Teams
Content and Operations
Aug. 2023 - May 2024
Collect and create content for Florida Spirit teams by shooting at practices, meet-ups, and other major events. Manage social media accounts for @alterthegator, @albertathegator, @gatorscheer and @gatorsdazzlers.
Universal Creative, NBCUniversal
Global Communications and Brand Management
Summer 2023
Created media plans for global communications efforts across all platforms -- Including writing long and short-form copy and honing graphic design skills. Ideated and pitched new communications strategies to be implemented across all global Universal properties.
Disney Publishing Worldwide, The Walt Disney Company
Marvel Press and Lucasfilm Press Editorial
Summer 2022
Reviewed content at various stages by providing editorial feedback on art, design, copy, and story development within manuscripts.
Approved intellectual property and licensee content.
Completely restructured the strategy in which metadata is input -- A process DPW still uses today.
University of Florida International Center
Marketing and Communications Intern
Aug. 2021 - May 2022
Created content on a regular basis for @globalgators social media while increasing overall engagement by a +90% monthly average.
Education
University of Southern California
Master of Communication Management Online
Graduation: 2025
University of Florida
Bachelor of Science in Journalism
Innovation Minor and English Concentration
Graduation: 2024
Involvement: Tower Yearbook, The Agency, Journalism and Communications Ambassadors, Chi Omega Fraternity, LeadUF,
Her Campus UFL, Machen Florida Opportunity Scholars
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International Education: Journalism in Barcelona, Spain
East River High School
Graduation: 2020
Involvement: AP Scholars Program, National Honors Society, FUSION Dance Team, Majorettes, Upward Bound, BETA Club, Falcon Forensics Speech & Debate, ICON Yearbook